- Search Engine Optimisation
- SEO Packages
Search Engine Optimisation (SEO Nottingham) is essential for achieving website visibility in Google. Search engine optimisation SEO is the technical process of adjusting a site's content, html and search engine marketing in order to achieve top position in Google’s results for your particular keyword.
For example, if you are a Florist based in Nottingham and someone types the words ‘Florist Nottingham ’ into Google, you want your website to come up in the results, if possible you want your website at the top, or near the top, of these results. It has been proven that search engine visitors are much more likely to click and visit a site at the top of the rankings than one much lower down. Think back to the last time you searched for something online, which link did you click first? That's the value of SEO.
There are a whole host of integrated techniques that need to be applied to create an effective Search Engine Optimisation Strategy. There is no 'one size fits all' when it comes to SEO. Different websites, different organisations and different business objectives each need approaching on an individual basis.
I offer affordable SEO Packages that are categorised for your individual business requirements. If you are new to internet marketing and want to see how well it will work for your business, I suggest the Starter SEO Plan. The more Serious SEO Plan is for businesses that realise the benefits of investing in SEO and online marketing and want to make sure they keep getting results. If you want to dominate your market and competition, the Strategy SEO Plan is the one for you. For more information please click the "SEO Packages" tab.
Guarantees SEO requires patience so don’t expect immediate results. Generally, for semi-competitive markets results will only become signification in 3-4 months whilst competitive markets take longer - even up to a year. |
The following table lists the specifications of my SEO plans:
| SEO Planning & Analysis | Once | Starter | Serious | Strategy | |
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| Initial Placement Report | |
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| Competitive Analysis | |
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| Incoming Links Report | |
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| Search Engine Saturation Summary | |
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| Website Design Enhancements | |
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| Keyword Research & Report | |
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| Website Optimisation / Link Building | Once | Starter | Serious | Strategy | |
| Site Optimisation | |
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| Title Tag Optimisation | |
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| HTML / Meta Tag Adjustments | |
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| Image Optimisation | |
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| Google Submission | |
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| Google Local | |
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| Yahoo & Bing Submissions | |
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| Google Sitemap XML Creation | |
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| Robots.txt Deployment | |
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| Directory Submission | |
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| Social Bookmaking Submission | |
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| Google Webmaster Tools Setup | |
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| Inbound Link Building | |
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| Article Submissions | |
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| Spider Friendly Navigation Consultation | |
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| Content Relevancy Consultation | |
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| W3c Validation | |
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| Website Reporting & Analytics | Once | Starter | Serious | Strategy | |
| Google Analytics Setup (ex. coding) | |
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| Continual Website Optimization | |
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| Monthly SEO Google Ranking Report | |
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| SEO Plan Deliverables | |||||
| Keyword Phrases Optimised | 5 | 10 | 15 | on review | |
| Website Pages Optimised | 5 | 10 | 15 | on review | |
| Articles Written / Submitted (per month) | None | None | 1 | 2 | |
| Blog Posts Submissions (per month) | None | None | 1 | 4 | |
| Directory Submissions (per month) | 5 | 5 | 10 | 20 | |
| Inbound Link Building (per month) | 20 | 50 | 100 | 200+ | |
| SEO Pricing Information | |||||
| Contract Period (Minimum) | ONE OFF FEE | 4 / month | 4 / month | 6 / month | |
| Price / Fee | £250 | £200 | £400 | £800 | |
| Get started today | Get started today | Get started today | Get started today |
Terms of business: 50% of estimate up front, remainder of estimate on completion of work.
Glossary:
SEO Planning & Analysis
My SEO Report will give you valuable insight into how well your website is doing in currently in Google search engine. The report includes: Link Popularity, Search Engine Saturation, Keyword terms and the positions held in Google, Competitors that are affecting your site ranking and HTML coding practices, and much more.
Featured in all of my SEO Packages, I learn about your company, discuss your individual and specific website optimization goals, assess your status quo and competition and develop the detailed keyword profile. My goal is to know as much as possible to drive relevant traffic to your site.
Keyword Research & Report
Do you know which keywords and phrases your customers are using to search for your products or services? It is easy to come up with a list of keywords that you would search for, but are they really the ones your potential customers are using.
Keyword research plays a very important part in any search engine positioning campaign and it should always be the first step. Choosing appropriate keywords is essential to the promotion of your site because if you target the wrong ones then all your efforts will be in vain. Choose keywords that are relevant, simple and logical and you will see your traffic skyrocket.
Title Tag Optimization
The title tag has been and probably will always be the most important factor in achieving high search engine rankings.
HTML Source Code
The html code behind the Webpage must also be optimized for search engine visibility. This is done by careful attention to various metatags and attributes in the code.
Image Optimization
Image optimization for search engines is a vital and growing trend in the industry. Image Optimization can bring vast changes to the overall layout of the website as well as traffic.
Google Sitemap XML Creation
A Google Sitemap is a very simple XML document, In its simplest terms, a Sitemap is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process.
Robots.txt Optimization
Search Engines read robots.txt file to get information on what they should and shouldn't be looking for, I Specifying where search engines should look for content in high-quality directories or files so to increase the ranking of your website.
Content Relevancy
Content relevancy is the way in which search engines measure how well a particular website or web page matches a search word or term.
Search engines follow a set of rules to check how popular your website is, such as the site’s link popularity, keyword weight on the page, keyword saturation, and so forth. I will advice you and make sure your site is optimised with the right keywords and phrases and that is has the right amount of keyword density and the right number of keyword occurrences.
Google submission
When it comes to Google website submission, manual submission is the best choice. Automated submission is a great low cost option but you run the risk of being penalised by Google. Google Listing is essential to every website for exposure, traffic and to compliment any existing marketing you are currently undertaking. I use various methods to get your website listed all of which strictly follow Google’s best practice “Google listing guidelines”.
Google Local
If your business is locally based with the majority of its customers or clients also locally-based, then its vital that your business is listed in the Local Maps and Local Business Centre. Millions of people search Google Maps every day, a listing on Google Maps makes it easy for them to find you. When potential customers search Maps for local information, they'll find your business: your address, hours of operation, even photos of your services or products.
Directory Submission
Getting links to your Website is critical if you want to improve your rank in the search engines and improve your overall traffic. I have team of experts who will manually submit your site to quality directories as per Google's Submission Guidelines.
Inbound Link Building
Link popularity is the main factor major search engines use to rank web sites. This makes link building an integral part of any effective search engine optimisation strategy.My link building service use only ethical techniques. I do not employ any method that could violate Google's Submission Guidelines.My bespoke link building campaigns are planned and implemented in line with your requirements and can typcially consist of one or more of the following: Popular Web Directories and Portals, Subject / Topic Related Web Directories and Industry Related Websites.
Social Bookmaking Submission
Social bookmarking is the practice of saving bookmarks to a public Web site and "tagging" them with keywords.
Google Analytics
Learn more about where your visitors come from and how they interact with your site. You'll get the information you need to write better ads, strengthen your marketing initiatives, and create higher-converting websites.
With any website, there should be a purpose or ultimate goal, whether it is filling out a contact form or purchasing an item. These are called "conversions", and knowing how many of them happen is only the beginning of conversion metrics. Google Analytics is the leader in online tools for business, but setting up Google Analytics can prove difficult for many users, I will get you started.
Monthly SEO Google Ranking Report
Unlike certain other SEO companies, I will not ignore you after the job is done. Instead, every month I will send you a detailed, monthly Ranking Report, which outlines your site’s ranking position and progress on Google search engine. That way, you always know where you stand and that you’re getting the highest quality service for your money.
