There is more to email marketing than simply blasting out a Outlook email to your client database. Email has always been, and remains to be one of the most popular online activities. For B2B marketers, the email newsletter design has emerged as one of the most effective communication channels because it is cost-effective, immediate, measurable and easily allows marketers to build a relationship with customers and prospects.

A surprising number of businesses miss this very important step. You need to establish why you’re sending emails in the first place. What are the objectives and goals of both your overall email marketing and for each individual send?

Your email marketing and design (eNewsletters) are a crucial element in the success of your business. An email can promote your products and services to your customers. 78% of UK B2B marketers surveyed consider email to be either a "critical" or "very important" part of their marketing mix.

A well designed eNewsletter will enable you to:

• Enhance your company image
• Strengthen your brand identity
• Boost traffic to your site
• Improve sales through repeat customer visits
• Increase Return On Investment (ROI)

Unfortunately, designing high impact branded emails is not quite as easy as you might think. To avoid spam filters and rendering problems, HTML email designs need to be coded in a certain way and tested thoroughly. HTML emails or eNewsletters that look perfectly well designed on your screen, may look completely different on the recipients screen.

I know how to code branded HTML eNewsletters and getting one done couldn't be simpler. All you have to do is supply the details you want included, together with any logos, images and hyperlinks and I'll do the coding.

 

JasonGroom and Constant Contact
I've chosen to partner with Constant Contact as a means to give you the most cost effective means of fulfilling their email marketing goals. Constant Contact are one of the largest EPS in the world and offer a wealth of information and award winning services to help me and you with our email marketing.

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My eNewsletter design and HTML coding services Include:

• 2 design concepts / ideas
• Specialised HTML coding
• 2 amendments to chosen design

Standard - Personalised eNewsletter	£60	£40 p.m*	Order
Superior - eNewsletter	£100	£70 p.m*	Order

* To be entitled for the monthly discount, I need a commitment of 3 month contract.

EMAIL DELIVERY
In today’s email marketplace, it’s about deliverability. If your emails don’t get delivered properly, they won’t get read. However, making sure your emails are delivered to the recipient’s inbox and are not blocked or filtered as spam can be a challenge. more »

EMAIL LISTS
Your email marketing results are only as good as your email list. Why? Because your list quality affects your deliverability and deliverability affects returns. Quite simply, your goal should be to find and persuade as many people in your target audience as possible to subscribe, a little investment into your email list will reap a lot of return. more »