There is more to email marketing than simply blasting out an Outlook email to your client database. Email has always been, and remains, one of the most popular online activities. For B2B marketers, the email newsletter has emerged as one of the most effective communication channels because it is cost-effective, immediate, measurable and easily allows marketers to build a relationship with customers and prospects. more »
I would generally encourage people to build their own in-house lists, and to spend their time and money on providing mailings that are more relevant to their existing readers, I do realise there are some campaigns in which it is appropriate to get the service or product out to a broader readership. more »
In today’s email marketplace, it’s about deliverability. If your emails don’t get delivered properly, they won’t get read. However, making sure your emails are delivered to the recipient’s inbox and aren’t blocked or filtered as spam can be a challenge. more »
Your content is probably the most important element to get right when creating an email newsletter. Your email newsletter content should be useful and relevant to the target audience and it should be written clearly so that readers immediately understand the benefits. more »
